REGEN · Multi-function cold ritual

The cold touch that awakens the skin.

REGEN is 2327's multi-function moisturizing facial gel: face, beard, aftershave, and aftersun in one single step. Keep it in the fridge and turn it into an immediate refreshing ritual for tired, sun-exposed, or freshly shaved skin.

SHOP REGEN

The fridge experience

More freshness. More comfort. More ritual.

Cold transforms REGEN into a sensory experience: a light gel texture that glides on quickly, refreshes on contact, and leaves the skin feeling clean, calm, and comfortable. It's not about adding steps; it's about elevating a daily gesture.

1. Cool it

Keep it in the fridge

Place REGEN in the fridge to intensify the feeling of freshness. Ideal in summer, after a workout, after showering, or returning from the sun.

2. Apply

A gesture on clean skin

Apply a small amount to the face and neck. Spread with gentle movements until the gel texture is absorbed.

3. Soothe

Aftershave and aftersun

Use it after shaving to provide comfort or after sun exposure for a refreshing sensation on the skin.

4. Beard

Face and beard

Also works on the beard area to improve comfort, freshness, and the feeling of well-cared-for skin under facial hair.

Actives and texture

Aloe vera, matcha, and a light gel texture.

REGEN's narrative is clear: daily facial hydration with a fresh, fast, and non-greasy feeling. A plant-based formula designed for men seeking real functionality without complication.

Facial moisturizerFor daily use on face and neck.

AftershaveHelps restore comfort after shaving.

AftersunRefreshing sensation after sun exposure.

BeardComfort for skin under beard without a heavy finish.

Morning

Apply cold REGEN to awaken your skin and start with a clean and fresh feeling.

After shaving

Spread a light layer to soothe tightness and restore comfort.

After sun exposure

Use it cold as an aftersun gesture for an immediate refreshing sensation.

REGEN cold ritual

One product. Four uses. Maximum freshness.

Face, beard, aftershave, and aftersun in a light gel for men who want efficacy without a complicated routine.